About

Wayfinder Strategies partners with businesses, nonprofits, and government agencies to help them achieve clarity, alignment, and impact. Through customized facilitation, strategic planning, communications, training, and individual coaching, founder and president Robin Schepper helps organizations turn ideas into action and strengthen their capacity to lead with purpose.

A passionate and results-driven leader, Robin brings over 30 years of experience across the public, private, and nonprofit sectors. Her career spans from the White House to local communities, giving her a unique ability to navigate complex challenges and design tailored solutions for each client.

Robin’s extensive background includes serving in the Clinton Administration, where she helped organize major global events such as the 1997 G-8 Summit and the 50th Anniversary of NATO. She worked on three Democratic presidential campaigns and later served as Staff Director for the Senate Democratic Technology and Communications Committee, advising the Democratic Caucus on TV, radio, and emerging digital strategies.

As co-founder of Pyramid Communications, a Seattle-based public affairs firm, Robin led initiatives focused on environmental, health, and Native American issues. Internationally, she brought her strategic expertise to the Athens 2004 Olympic Games, where she built the press office and served as spokesperson and communications advisor to the President of the Olympic Organizing Committee.

In the Obama Administration, Robin became the first Executive Director of First Lady Michelle Obama’s “Let’s Move!” initiative, helping launch a nationwide effort to improve children’s health and nutrition.

Through Wayfinder Strategies, Robin has advised clients including the Bipartisan Policy Center, U.S. Department of Defense’s Office of Military Community and Family Policy, the Aspen Institute, Walton Family Foundation, National Wildlife Federation, City of Craig, Routt County Riders, Steamboat Dance, Steamboat Symphony Orchestra, Yampa Valley Autism,  Routt County Government, Yampa Valley Community Foundation, Yampa Valley Sustainability Council, Historic Routt County.  She has also contributed to major national reportincluding Lots to Lose: How America’s Health and Obesity Crisis Threatens America’s Future and The Healthy Base Initiative.   

A dedicated community advocate, Robin serves as Board President of Integrated Community in Routt County, Colorado, where she works to strengthen inclusion and opportunity for all residents.